We helped a mobile app, a Founders Fund startup, increase app installs by 103% MoM.
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65% MoM decrease in CAC
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400% Increase in user retention QoQ
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84% Organic website traffic
The Challenge
Establish authority and presence in a data market
Drive high-intent traffic that will convert to users
Raise brand awareness and recall for a new brand
Reaching high-intent audiences with interest in getting value out of their engagement online
Achieve a 30-day user retention rate of 20%
Results
Happy Customer!
This app increased their app installs by 103% month over month from Q4 2022 to Q1 2023 — and it didn’t stop there. The app decreased their cost per customer acquisition by 65% while lower with spend by 30% in Q1 2023. By imploring Facebook, Google UAC, Apple Search Ads and Twitter, This app has been able to maintain a steady influx of app installs week over week while surpassing industry benchmarks for app retention.
Satisfying Results!
This app has also put product led growth at the forefront of what they do. Using data driven results, This app has been able to iterate on the UX/UI of their product in order to increase their retention rate by 400% from Q3 2022 to Q4 of 2022.
Services Provided
Launch plan
Product-led growth strategy
PR strategy guidance
Paid performance (Social, SEM)
Content strategy & SEO
Conversion rate optimization
Audience hyper-targeting
Email & push notification marketing
Design, UX, and copywriting
